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SOJU 
STORY

POKTANJU?

KOREAN BOMB DRINK

Poktanju, also known as "bomb shot" or "somaek" (소맥), is a popular Korean alcoholic drink made by combining soju and beer. It is a type of mixed drink or cocktail that originated in South Korea and has gained popularity both locally and internationally.

HOW TO MAKE IT?

Ingredients:

  • Soju (recomand Chum churum for best taste)

  • Beer (preferably a light, crisp lager or pilsner)

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Instructions:

  1. Chill the soju and beer in the refrigerator ahead of time, as poktanju is best enjoyed cold.

  2. Prepare a pint glass or a larger beer glass and a shot glass.

  3. Fill the shot glass with soju.

  4. Pour the beer into the pint glass or beer glass, filling it about halfway or to your desired level.

  5. Carefully lower the shot glass filled with soju into the beer glass. You can either let the shot glass touch the bottom of the beer glass or let it float on the beer's surface. This creates the "bomb shot" effect.

  6. If you prefer a milder taste, you can mix the soju and beer using a long spoon or a chopstick.

  7. Enjoy your poktanju responsibly and in moderation.

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FARVORED

FLAVORED SOJU?

IT TASTES LIKE COCKTAIL

Flavored soju is a type of soju that is infused with different flavors to enhance its taste and appeal to a wider range of drinkers. Traditionally, soju is a clear, colorless spirit that has a neutral taste and aroma, but flavored soju can have a variety of different flavors, ranging from fruity to herbal to sweet.

To create flavored soju, producers add natural or artificial flavorings to the base spirit during the production process. Some popular flavors of flavored soju include peach, strawberry, grapefruit, blueberry, and green grape. Other flavors that are commonly used in flavored soju include honey, cinnamon, and ginger.

Flavored soju is often marketed towards younger drinkers and those who are new to drinking soju, as it can be more approachable and easier to drink than traditional soju. It is also commonly used as a mixer in cocktails, adding a fruity or sweet flavor to traditional Korean cocktails like the soju cocktail or the Korean-style mojito.

It is worth noting that while flavored soju is becoming increasingly popular in Korea and other parts of the world, traditional unflavored soju remains the most popular and widely consumed type of soju in Korea, and it is still considered the quintessential Korean alcoholic beverage.

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